Discovering purpose : Have 2 fewer conversations about “how” and two more about “why”
Much has been written about Purpose as a key motivator for people in their personal and work life. In fact, we too have published previous posts on this topic – including our Motivation card activity – as it continues to resonate with us and the leaders we work with.
In this ‘PinkCast’ from Dan Pink, he shares some results of a study performed by Harvard Business school, that showed the practical result of getting employees closer to their purpose – to their ‘WHY’. In this study, streaming images of the customer led to an increase in the quality of the team’s product by as much as 17%!
In the past, he has spoken about 2 types of Purpose:
- the louder purpose – Purpose with capital P – the sort associated with making a big difference to something important. ‘I’m healing patients. I’m making the world a better place. (I love this job because I feel like I am making a difference.)
- the quieter purpose – purpose with small p – the sort associated making a mark, making a contribution. This is about helping people know why they are doing something in the first place and giving them a chance to do it well! This is about people understanding why what they are doing matters to themselves, to customers and / or the people they work with. (I love this job because I feel like I am making a contribution.)
- Both the big P and the little P are very important motivators for people.
Pink’s challenge – ‘this week, have two fewer conversations about how, and two more about why’! See what impact this has on those around you – and on yourself!
Click on the image to be taken to Dan Pink’s page and the video.