SCARF model – David Rock

We recently came across a you-tube video by David Rock about his SCARF model. David outlines five environmental factors that the brain is monitoring, mostly at a level below conscious awareness, yet which have a tremendous impact on our level of motivation. He links these levers to examples of leadership actions and behaviours, and demonstrates how these actions can positively or negatively impact a person’s level of motivation. The video is titled ‘influencing others’, however we can see the possibility for broader application in leading people influencing others and helping to manage change.



Click here to access a link to the video by David Rock, and a click here to see the summary  of the video capturing his key messages.