SCARF model – David Rock
We recently came across a you-tube video by David Rock about his SCARF model. David outlines five environmental factors that the brain is monitoring, mostly at a level below conscious awareness, yet which have a tremendous impact on our level of motivation. He links these levers to examples of leadership actions and behaviours, and demonstrates how these actions can positively or negatively impact a person’s level of motivation. The video is titled ‘influencing others’, however we can see the possibility for broader application in leading people influencing others and helping to manage change.